Gratitude Dairy App
Share Gratitude and Joy with Friends!
2023-2024 (6 mon.)
App (iOS)
Notion, Miro, Figma, Photoshop, C4D
Product designer, 3D Graphic designer
Thanksnow was inspired by four team members who struggled to find happiness in daily life.
We discovered that sharing small gratitudes can bring significant comfort.
As we go through our daily routines, it’s easy to overlook the blessings in our lives and the importance of expressing gratitude. This realization inspired us to develop the idea of writing gratitude journals with close friends.
We believed that sharing moments of gratitude could deepen connections and foster positive emotions, strengthening relationships. This journey motivated us to create a way to help more people experience the transformative power of gratitude.
If users can turn writing gratitude journals into a habit with friends, they will be able to continuously feel happiness in everyday lives!
Desk Research
Gratitude journals help alleviate stress and support a fulfilling life by encouraging reflection on everyday gratitude. Research shows that users agree on the stress-reducing benefits of gratitude journals, but many find it difficult to maintain the habit consistently.
Survey
To identify the current problems with gratitude journals, we conducted market research, desk research, surveys, and interviews with gratitude journal users.
Interview
To understand the current issues with gratitude journals, we carried out market research, desk research, surveys, and interviews with gratitude journal users.
Users know the benefits of gratitude journals but struggle to maintain them.
Time to Develop a Habit
It takes a long time to establish journaling as a habit, and busy daily routines often lead to procrastination or forgetfulness.
Inconvenience of Recording Medium
Users find it uncomfortable to record their thoughts (low portability, lack of motivation). Additionally, they often write once and then forget to review, leading to a loss of everyday gratitude.
Overwhelm with the Concept of Gratitude
The vague notion of "everyday gratitude" makes it difficult for people to know what they should write about.
“How might we help people naturally feel gratitude in their everyday lives?”
Let’s share gratitude with those closest to us and create a positive *snowball effect in our daily lives!
*Snowball Effect: The phenomenon where a small event or action leads to larger outcomes.
Based on the insights derived from desk research and user research, We conducted an affinity diagram exercise to ideate the key features.
Based on user types, we have designed the main features as follows.
We developed the concept of ‘Gratitude Snowballing’ to encourage continuous expressions of gratitude and spread happiness among people. The main UI takes the form of a Snow Town with a snowman as its central figure.
Users can nurture their own snowman in Snow Town, a shared space where they connect with friends. The snowman evolves through five levels, with each level completed by writing a gratitude journal.
Alongside this, users can decorate their Snow Town with ornaments, creating a cozy, personalized space. This interactive process fosters communication and allows users to share gratitude and happiness with others.
Key Motivational Features
• Snowman Growth System: Progress by writing gratitude journals.
• Journal Sharing: Collaborate with friends to share entries.
• Snowflakes Rewards: Earn points for each journal entry to unlock ornaments and upgrades.
Main - Friend's gratitude journal
Main - Edit Snowball
Users can express their gratitude within 6 categories, each provided with simple examples to assist those who find diary writing challenging. This feature helps users express their appreciation more easily and alleviates the burden of writing.
Thanks Note allows users to view their recorded gratitude entries on a calendar. It is designed for quick diary writing directly from the main screen, ensuring that users can capture precious moments without delay.
Special Thanks To enables users to secretly send gratitude letters to those they wish to appreciate. Users can exchange anonymous letters, sharing happiness with one another.
Store
Users earn snowflakes (rewards) for each diary entry, which can be spent on diary themes and Snow Town ornaments to personalize their journals and snowball.
Profile
The Profile page allows users to collect gratitude diary entries with their snowman, create a new snowman, and edit personal information or access settings.
On this page, users can use their collected snowflakes to unlock a new snowman. Each new snowman adds to their Snow Town.
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